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Hot Trends for Black Hat SEO

Four months into the year and I’m already convinced that 2008 is going to be a really interesting year for black hat seo.

WordPress

Some of us love it, some of us hate it… Either way this blogging platform supposedly powers 0.8% of the internets. Whether you use it for blog farms, for parasite hosting or for scraper sites, I think most of the industry doesn’t realize the real power of WordPress. (And those who do realize it, make a killing of it)

Hacking

As David Naylor mentioned it, nowadays black hat seo’s/hackers are starting to realize the potential of hacking/search engine optimization. Let’s think about this for a minute, imagine that a hackers gets a into your server and instead of defacing your site like old-school hackers… They decide to monetize from their intrusion. How? Well… I could think of a couple of ways:

  1. Contacting your competition (Assuming they didn’t hired the hacker in the first place) and get paid to change your robots.txt or filling your site with spyware to drop you from the serps results.
  2. Adding links to their sites for link juice.
  3. Altering your ad code to steal clicks/conversions. (A simple preg_match could change the Google AdSense’s code of all the sites on a server)

Proxy Sites

Not so new, but I’ve seen this technique being used more and more each day. Read more about it here and here. Basically you use proxy sites to generate duplicated content of a site… And Google is not too fond about duplicated content :P

BotnetsĀ 

I love them, and they are probably the most black hat thing out there right now. I’m not going to elaborate on this one, but some really really shady things can be accomplished with this monsters.

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6 thoughts on “Hot Trends for Black Hat SEO

  1. Thanks for the mention :) I think hacking is definitely going to be big this year. I have seen it mentioned a couple times as being the next big thing this year and I can’t see how it possibly wouldn’t.

    Last year if not earlier I saw people using exploits on forums and such like to place hidden links whereas it wasn’t that long ago when said exploits would be used for pointless worms defacing the forums with I R LEET HAXOR COS I FUXED YOUR SH1TZ UP!!!ONEONE!!11

    Ultimately it’s one of the cheapest sources of good quality links..

  2. Hacking into servers and placing files on authority domiains, and things like that has been done for a while now, just not as well known. Hacking will definitely become more prominent.

  3. Yep, but most of the old school defacements were performed for ideological reasons, not for money, yet is very interesting the mix of hacking and “internet marketing” that could transform an old fashioned attack into a revenue action. LOL

  4. Pingback: Las tendencias del SEO Black hat y el Hacking, Marketing en Buscadores, SEO y SEM. UNITED STATES WordPress 2.0.7

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