Four months into the year and I’m already convinced that 2008 is going to be a really interesting year for black hat seo.
Some of us love it, some of us hate it… Either way this blogging platform supposedly powers 0.8% of the internets. Whether you use it for blog farms, for parasite hosting or for scraper sites, I think most of the industry doesn’t realize the real power of WordPress. (And those who do realize it, make a killing of it)
As David Naylor mentioned it, nowadays
black hat seo’s/hackers are starting to realize the potential of hacking/search engine optimization. Let’s think about this for a minute, imagine that a hackers gets a into your server and instead of defacing your site like old-school hackers… They decide to monetize from their intrusion. How? Well… I could think of a couple of ways:
- Contacting your competition (Assuming they didn’t hired the hacker in the first place) and get paid to change your robots.txt or filling your site with spyware to drop you from the serps results.
- Adding links to their sites for link juice.
- Altering your ad code to steal clicks/conversions. (A simple preg_match could change the Google AdSense’s code of all the sites on a server)
Not so new, but I’ve seen this technique being used more and more each day. Read more about it here and here. Basically you use proxy sites to generate duplicated content of a site… And Google is not too fond about duplicated content
I love them, and they are probably the most black hat thing out there right now. I’m not going to elaborate on this one, but some really really shady things can be accomplished with this monsters.