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Content is NOT important

Content is NOT important. Content is NOT important. Content is NOT important. Content is NOT important. Content is NOT important. Content is NOT important. Content is NOT important. Content is NOT important. Content is NOT important. Content is NOT important. Content is NOT important. Content is NOT important. Content is NOT important. Content is NOT important. (…)

I could make an entire post like that with nothing but rubbish content and it wouldn’t matter. Why? Because content doesn’t matter, do.

Ok, that might sound a bit exaggerate… And I must admit, whenever I work on a site I spend more time working with the content than anything else (Even in my blackhat ventures like [YACG], it’s pretty evident that I make a big deal out of content).

In fact, you know what? Scratch everything I just said. Content IS important, but it all depends on what you are trying to achieve.  I make a big deal out of it because of the usability of the website. Because Good content = Returning visitors, and we all know that.

But in the particular case of rankings, backlinks are much more important than content. Let’s take as an example the keyword “click here”:

Google results for "click here"

Bing results for "click here"

Interesting. Now let’s take a look at “worst band in the world”:

Google results for worst band in the world*I firebug’ed out the first results for the sake of the length of this post

It’s evident that there’s not a single mention of “click here” or “worst band in the world” in those sites, but still they are ranking #1 for those keywords. Why? Simple, there’s a bunch of backlinks with that anchor text pointing to those sites.

(Bullshit alert!)

I’ve done some extensive testing over the past couple of years using neural networks, statistical analysis, midgets and large quantities of vodka… And I think I figured out how ’s algorithm work. I’m planning on releasing a paper later on, but here’s the basic formula:

Google's algorithm

Where K is Google’s magic constant (100), 0.1 is the position you want (0.1 for #1, 0.2 for #2, 1.1 for #11 etc…), x1 is the number of words in the page you want to rank (without counting the keyword you want to rank for), x2 is the number of times the keyword appears on the page and f(x1,x2) is an approximation to the number of backlinks with the keyword as anchor that you need.

You don’t believe me? Let’s try it out with http://get.adobe.com/reader/ for “click here” on #1 position. I used for this experiment this word count tool and Yahoo! Site Explorer.

Google's Algorithm (2)Google's Algorith (3)According to Yahoo! Site Explorer, http://get.adobe.com/reader/ has 652,799 backlinks.

Yes, this is the moment when you go all HOLY-MOTHER-OF-GOD at your computer screen and nearby peers.

(Bullshit alert is over!)

Bottom line: Looking for rankings? Focus on backlinks.

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10 thoughts on “Content is NOT important

  1. I did hear that Google stores its ranking algorithms on the back of postage stamps.

  2. Chris UNITED STATES Mac OS X Mozilla Firefox 3.5.2 says:

    It does however prove that the rankings are flawed.”The worst band in the world” doesn’t have nickelback.com at #1

  3. busin3ss MEXICO Mac OS X Mozilla Firefox 3.5.2 says:

    Hehehe… You are right about that one.

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  5. [...] andrealpar:… Content is not important … –LINK– [...]

    So Is it safe to use blackhat method of xrumer to inrease backlinks? how google can check if anyone is using xrumer to increase the number of backlinks

  6. Hum … I would have put the title :

    Content is FAR LESS important than BL.

    Of course you can put a page to a good position in SERP without the keyword in your page, but having it helps a LOT. Having a good onpage optimization must really be a plus.

    A simple test to do : just create two pages with and without a good onpage optimization on 2 different domains, create the same BL, and see who is going first on Google!

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  8. Felix MALAYSIA Windows Vista Mozilla Firefox 3.0.14 says:

    That’s very true, thanks for the post.

    BL is still the factor in getting visitors not content(rarely it does)

    Great blog by the way, bookmarked it :)

  9. Court UNITED STATES Windows XP Mozilla Firefox 3.5.3 says:

    What does it mean when the formula total and yahoo site explorer are not even close?

    ex
    yahoo se shows 137 incoming links all domains

    formula shows 2650 links needed

    website was
    http://en.wikipedia.org/wiki/Cadbury_Dairy_Milk

    search term was
    dairy milk

    lol

  10. busin3ss MEXICO Mac OS X Mozilla Firefox 3.5.3 says:

    It means that I’m wrong :D

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