Driving traffic to your site is not enough, you probably want users to click in something - Probably an ad. But you have to be creative, nowadays users are much more savvy and the old anchors like “Click here for free porn” are not enough.
For example, play the following Youtube video:
As you can see, it’s not really a Youtube video… It’s a link.
You get the idea now? This could really come in handy for marketing in Hi5, Facebook, MySpace etc…
In the end, it all comes down to be creative and paying attention to the small details, so you might want to hide the links from the status bar with some javascript like this:
1 | <a href="http://www.yourlandingpage.com" onmouseover="window.status='!' |

well, this is actually not new, it’s the same as the fake ads looking like alerts telling your pc is infected, ok, cancel?
i saw a pretty clever one at popurls ( http://popurls.com/ ), they display some flickr thumbnails there, and there’s always an ad next to them. One of the advertisers created his ad in such a way that it looks like the flickr thumbnails, so you think they are flickr photos, but you’re clicking on an ad
mein icq nummer ist 354373763